Our position
AI-generated imagery and video are extraordinary tools for visualizing products, concepts and creative scenarios at the speed that modern performance marketing demands. They are not tools for fabricating social proof.
We use AI-generated people to show how a product looks, fits or could be used — and we draw a clear, enforced line between creative visualization and claims of real human experience.
What AI talent may do in our work
- Demonstrate a product's appearance, scale, fit or use in a styled scenario
- Populate lifestyle scenes, environments and creative concepts
- Show garments, accessories and products on models in varied settings
- Generate visual variety across hooks, scenes and creative concepts
What we never produce
We do not use synthetic people — and do not accept client briefs designed — to create:
- Personal testimonials or statements that imply real customer experience
- Performance claims, health or efficacy results, or guaranteed outcomes
- Before-and-after results attributed to a product or service
- Deceptive endorsements or fabricated reviews
- Misleading product results or capabilities
- Content designed to impersonate real customers or public figures
What we don't produce — the short version
We don't create fake testimonials, fabricated product results, deceptive endorsements, or AI content intended to mislead viewers about real customer experiences.
Transparency & disclosure
When AI disclosure is required by law, platform policy or campaign context, we support appropriate labeling and transparency. We work with agency partners to align every deliverable with the disclosure requirements of the platform it runs on — from Meta's manipulated-media policy to TikTok's AI-generated content labels and regional advertising regulation.
Why this matters for agencies
Synthetic testimonials and fabricated results create legal exposure, account bans and permanent brand damage — for the end brand and for the agency of record. Our production pipeline is built so your account teams can promise clients both creative speed and defensible compliance.
AI expands what creativity can express.
It should never be used to fabricate trust.
This standard applies to every asset ROVEFRAME produces, for every partner, in every market. Questions about a specific campaign or platform rule — ask before we produce; compliance is built into the brief, not bolted on after.